Developing A Multimedia Strategy
The first step of the process is to identify what you want to achieve and what existing resources you have from which to draw multimedia
content. Is there a DVD, Powerpoint presentations or any other type of off-line sales presentations that can be translated to an
online version? If not, how are you currently making sales? Is there anything that can be translated to an online environment?
- What do you want to achieve by using multimedia?
- Do you have current sales presentations that can be converted to online presentations?
- Can current methods of selling be translated to an online multimedia format?
- What is my budget?
Once these questions have been answered, we have a starting point. If there are existing DVD's or Powerpoint presentations that can be
used, then things can move ahead rapidly. You will be able to simply submit your material to us and we will begin extracting and converting
it over to web formats.
If you have to develop things from scratch, that's not a problem either. You will want to first lay out your selling proposition, then
we can discuss whether an audio or video solution would be the best approach. Sometimes a combination of audio/video such as a slide show
provides a great option.
Developing Multimedia From Scratch
Which format you choose will depend greatly upon what the purpose of the content ( sales, educational, branding etc. ) and the target audience
(prospects, customers or internal communications). Here are a few different ways you can use to get reach your target:
- Video Intro done by a professional Spokesmodel ( Click Here to open example in new window )
- Video Slide Show With Professional Voice Over ( Click Here to open example in new window )
- Build A Powerpoint Audio-Visual Presentation and Convert It ( Click Here for example )
- Click Here for other examples ( including straight audio ) of what you can do from scratch.
As you can see there are any number of choices, that's why it's important to decide the answers to the questions above before we talk. Then
I will be able to help you choose the right approach.
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